For Castlemaine based photographer Brendan McCarthy, his work has always been about “telling stories”.
And over nearly 25 years in the business, he’s covered quite a few. In addition to shooting regional news during an 18-year career with Fairfax Media (11 of them at the Bendigo Advertiser), his work has also appeared in Lonely Planet Guidebooks, Slow Magazine, Global Institute for Tomorrow Publications, Asian Geographic, National Geographic Online and National Geographic text books.
Brendan now works as a freelancer and brings that same multi-award winning passion for storytelling to the work he does for his clients.
“Whether it’s hard-news, a magazine feature, or shooting for a business profile, the approach is the same”’ he says. “For me it’s about tuning into the people and their environment and in doing so, revealing a bit of their unique story”.
If you or your business needs photos to help tell yours, Brendan would be more than happy to hear from you. He can be contacted at:
0402 077 137