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DTSTART;TZID=Australia/Melbourne:20170311T150000
DTEND;TZID=Australia/Melbourne:20170311T180000
DTSTAMP:20260605T072741
CREATED:20170309T032411Z
LAST-MODIFIED:20170309T032411Z
UID:539-1489244400-1489255200@businessmountalexander.org.au
SUMMARY:RIKE design studio opening
DESCRIPTION:You’re invited to the opening of the RIKE design STUDIO on Saturday 11 March from 3pm to 6pm at The Mill!
URL:https://businessmountalexander.org.au/event/rike-design-studio-opening/
LOCATION:The Mill\, 1 Walker Street\, Castlemaine\, 3450\, Australia
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161201T190000
DTEND;TZID=Australia/Melbourne:20161201T213000
DTSTAMP:20260605T072741
CREATED:20161006T045007Z
LAST-MODIFIED:20161127T013537Z
UID:492-1480618800-1480627800@businessmountalexander.org.au
SUMMARY:End of Year Party!
DESCRIPTION:Get together and party with friends in the vibrant arts and business community of Castlemaine at the BMA Christmas Party on Thursday 1 Dec from 7pm. Hear from special guest speakers Kathryn Mackenzie\, Executive Manager Tourism\, City of Greater Bendigo and Darren Fuzzard\, CEO\, Mount Alexander Shire Council. Live jazz music\, an assortment of finger food and complimentary drink on arrival. \nArts Open Artists\, image by Maya Seppings provided by Business Mount Alexander
URL:https://businessmountalexander.org.au/event/end-of-year-party/
LOCATION:Castlemaine Art Museum\, 14 Lyttleton Street\,\, Castlemaine\, Victoria\, 3450\, Australia
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161027T180000
DTEND;TZID=Australia/Melbourne:20161027T193000
DTSTAMP:20260605T072741
CREATED:20161006T043553Z
LAST-MODIFIED:20161021T084555Z
UID:487-1477591200-1477596600@businessmountalexander.org.au
SUMMARY:BMA AGM & Social Drinks
DESCRIPTION:Join Business Mount Alexander for it’s Annual General Meeting\, followed by drinks at The Governor’s Cafe\, Old Castlemaine Gaol on Thursday 27 October. All positions on the committee will become vacant so if you are keen to be a part of BMA\, come along to the AGM. \nDavid Leathem\, Manager Local Economy at Mount Alexander Shire Council is our guest speaker who will talk about the new tourism destination management plan for the region. \nThe AGM will be kept short\, leaving time to meet and chat over drinks and nibbles. \nFor more information please feel free to call BMA Exec Officer\, Genevieve Ward on 0409 070 930 or email gen@businessmountalexander.org.au
URL:https://businessmountalexander.org.au/event/bma-agm-social-drinks/
LOCATION:The Governor’s Cafe\, 36-48 Bowden Street\, Castlemaine\, Vic\, 3450
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161015T200000
DTEND;TZID=Australia/Melbourne:20161016T010000
DTSTAMP:20260605T072741
CREATED:20160919T223422Z
LAST-MODIFIED:20160919T223422Z
UID:463-1476561600-1476579600@businessmountalexander.org.au
SUMMARY:Castlemaine Community House Spring Ball 2016
DESCRIPTION:2016 Spring Ball is Castlemaine Community House’s 21st Ball! \nThis years theme is the fabulous 80’s (will it ever go out of fashion?) \nPerforming is all star band Plumz – a fabulous combination of very talented musicians from across the shire and beyond (think Castlemaine Idylllllllll Baaaaaaand!!!) and they will also have a lineup of guest singers. There will be food\, door prizes and guest DJ’s too.\n \nTicket will be on sale soon at the usual outlets – Green Goes\, Maine Shoes and at CCH reception from September but you can go online to our try booking page. \nhttps://www.trybooking.com/215847\nIn the meantime\, get your priorities straight and focus all your attention on what you’re going to wear! \n– get out the shoulder pads\, pull out the leg warmers and tease up the hair people!
URL:https://businessmountalexander.org.au/event/castlemaine-community-house-spring-ball-2016/
LOCATION:Town Hall\, Room 1\, Frederick Street\, Castlemaine\, 3450
CATEGORIES:Fundraiser
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161014T100000
DTEND;TZID=Australia/Melbourne:20161014T120000
DTSTAMP:20260605T072741
CREATED:20161005T023612Z
LAST-MODIFIED:20161005T023612Z
UID:475-1476439200-1476446400@businessmountalexander.org.au
SUMMARY:Women in Business Morning Tea
DESCRIPTION:Business Mount Alexander invites women in business along to a morning tea at Goldfields Track Cafe. Meet other local business women over coffee and cake. No structured presentations\, speakers or name tags – just organic networking. $10 for BMA members and $15 for non-members. Hot drink and selection of cakes\, slices\, scones\, jam & cream included in price. \nBook via: https://www.trybooking.com/NILP
URL:https://businessmountalexander.org.au/event/women-in-business-morning-tea-2/
LOCATION:Goldfields Track Cafe\, 92 Harmony Way\, Harcourt\, Vic\, 3453\, Australia
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20161003T173000
DTEND;TZID=Australia/Melbourne:20161003T173000
DTSTAMP:20260605T072741
CREATED:20160811T072802Z
LAST-MODIFIED:20160811T072802Z
UID:423-1475515800-1475515800@businessmountalexander.org.au
SUMMARY:Business Planning Essentials
DESCRIPTION:A clear business plan is an essential determiner of long-term business success – as the saying goes\, ‘fail to plan and you plan to fail’. \nGet the tools\, templates and support you need to guide you through the key steps in the planning process and give your business the best chance of success. \nBusiness planning helps you to think ahead to identify and avoid future issues and more importantly discover and explore new opportunities. \nA good business plan creates a clear vision and roadmap for your business\, which can be a vital tool when seeking finance\, leasing premises\, getting permits and engaging staff. \nAnd it doesn’t have to be long or complex. The key question is “what has to change to get us from where we are now to where we want to be”. In just two hours\, this seminar will help you navigate through the ‘now-where-how’ to answer that question and to create a clear one-page plan for your business. \nThis tried and tested seminar has been helping Victorian business get started for over 10 years and will introduce you to the business frameworks that will fast-track your success.
URL:https://businessmountalexander.org.au/event/business-planning-essentials/
LOCATION:Town Hall\, Room 1\, Frederick Street\, Castlemaine\, 3450
CATEGORIES:Workshops
ORGANIZER;CN="Eva Parkin":MAILTO:e.parkin@mountalexander.vic.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160929T170000
DTEND;TZID=Australia/Melbourne:20160929T183000
DTSTAMP:20260605T072741
CREATED:20160908T062917Z
LAST-MODIFIED:20160908T062917Z
UID:445-1475168400-1475173800@businessmountalexander.org.au
SUMMARY:Social Drinks at The Taproom
DESCRIPTION:Join us for ‘After 5’ drinks at The Taproom on Thursday 29 October from 5pm to 6.30pm. \nA great way to meet other people in business for a social chat over a drink. \nDrinks at bar prices\, finger food provided. All Welcome! \nRegister your interest via our BMA Facebook page.
URL:https://businessmountalexander.org.au/event/social-drinks-at-the-taproom/
LOCATION:The Taproom\, 1-9 Walker Street\, Castlemaine\, 3450\, Australia
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160915T190000
DTEND;TZID=Australia/Melbourne:20160915T210000
DTSTAMP:20260605T072741
CREATED:20160909T044438Z
LAST-MODIFIED:20160909T044438Z
UID:458-1473966000-1473973200@businessmountalexander.org.au
SUMMARY:Your Value\, Money & Stuff
DESCRIPTION:MONEY is the theme for the next Women in Cohoots networking event. Topics up for discussion:\n* how to generally manage the money in your business\n* how to value your worth and charge accordingly\n* the benefits and costs of discounting & freebies\nThere will be plenty of discussion and sharing of your ideas & resources to help you manage your future. Liz Mellor\, the money coach (http://www.awakenintowealth.com/) will be on hand offering her insights. \nEnjoy a cuppa or wine with nibbles and a chair-based yoga stretch with Jacqui (http://yogaharmony.com.au/) to maintain flexibility of your mind and body. And don’t forget the invaluable networking with like-minded women. \nGet all this for $15 \nMore information via Facebook Event Page.
URL:https://businessmountalexander.org.au/event/your-value-money-stuff/
LOCATION:CoHoots Workspace\, 40 Forest Street\, Castlemaine\, Vic\, 3450\, Australia
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160905T173000
DTEND;TZID=Australia/Melbourne:20160905T200000
DTSTAMP:20260605T072741
CREATED:20160811T071857Z
LAST-MODIFIED:20160811T071857Z
UID:422-1473096600-1473105600@businessmountalexander.org.au
SUMMARY:Setting Your Financial Strategy
DESCRIPTION:Do you know the difference between a budget and a forecast? A good financial strategy is more than just income and expenses.\nProfit and loss\, budgets\, forecasts and cash flow – it’s easy to feel overwhelmed by business financials\, but they are fantastic tools once you know how to use them. \nEven if you are not a ‘numbers person’ this short workshop will guide you through step-by-step to develop an effective budget and forecast that can help you monitor and evaluate the strategic and financial objectives of your business. \nIf you want your business to be the best it can and provide the financial rewards to go with it – you need a plan. \nIn a small group with other local business owners\, and presented by an expert financial strategist\, you will have the opportunity to ask questions and receive advice from someone who has first-hand small business experience. \nYou will leave the session equipped with information you can apply directly in your own business. Need more help to set your financial strategy? This workshop comes with one free one-hour consultation with an experienced small business mentor.\nLearn how easy it is to take control and develop a financial strategy that improves how your business runs.
URL:https://businessmountalexander.org.au/event/setting-your-financial-strategy/
LOCATION:Town Hall\, Room 1\, Frederick Street\, Castlemaine\, 3450
CATEGORIES:Workshops
ORGANIZER;CN="Eva Parkin":MAILTO:e.parkin@mountalexander.vic.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160825T190000
DTEND;TZID=Australia/Melbourne:20160825T220000
DTSTAMP:20260605T072741
CREATED:20160711T025429Z
LAST-MODIFIED:20160711T025429Z
UID:353-1472151600-1472162400@businessmountalexander.org.au
SUMMARY:Central Vic Regional Networking at Holgate Brewhouse
DESCRIPTION:BREAK OUT and network with your neighbouring shire! \nBusinesses from Macedon Ranges\, Mt Alexander\, Hepburn & Daylesford\, Sunbury and Bendigo together for networking and socialising at Holgate Brewhouse. \nThis unique night will be facilitated by leading personal and business coach Veronica Strachan who will help you find meaningful business connections as well as an insightful presentation by Holgate Brewhouse on how they went from small batch brewery to distributing their product nationally. \nAll this plus networking and fun! \n$18 included finger food. \nhttps://www.trybooking.com/Booking/BookingEventSummary.aspx?eid=213564
URL:https://businessmountalexander.org.au/event/central-vic-regional-networking-at-holgate-brewhouse/
LOCATION:Holgate Brewhouse\, 79 High Street\, Woodend\, Vic\, 3442\, Australia
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160809T190000
DTEND;TZID=Australia/Melbourne:20160809T210000
DTSTAMP:20260605T072741
CREATED:20160726T034106Z
LAST-MODIFIED:20160726T034136Z
UID:392-1470769200-1470776400@businessmountalexander.org.au
SUMMARY:Getting Collaboration Right
DESCRIPTION:For micro and small businesses operating in regional areas\, collaboration with others can stimulate new business possibilities and reduce the challenges of working in isolation. Collaboration designer and partnership broker\, Rhonda Chapman\, presents an engaging discussion on how collaboration can invigorate small businesses. Come along and learn the how and why of successful collaborations\, without the buzzwords but with plenty of practical insights. \nThe workshop is on Tuesday 9th August 7pm – 9pm and costs $25. Participants will receive a resource tool that provides a framework to establish and maintain your future collaborations. \nBookings via Eventbrite:
URL:https://businessmountalexander.org.au/event/getting-collaboration-right/
LOCATION:CoHoots Workspace\, 40 Forest Street\, Castlemaine\, Vic\, 3450\, Australia
CATEGORIES:Workshops
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160801T173000
DTEND;TZID=Australia/Melbourne:20160801T203000
DTSTAMP:20260605T072741
CREATED:20160726T033444Z
LAST-MODIFIED:20160726T033444Z
UID:389-1470072600-1470083400@businessmountalexander.org.au
SUMMARY:Pricing for Maximum Profit
DESCRIPTION:How often do you worry about your pricing? There is a reason Pricing is one of the important P’s in the marketing mix. \nTake the guess work out of your pricing strategy and in just two hours learn how to find the right approach to increase market share and profit. \nYour pricing strategy will determine both revenue and buyer behaviour. Get it right and your business will thrive. \nBusiness owners often struggle over pricing issues. Do you consider: gross margin\, mark up\, what your competitors are charging or even simply what you ‘need to survive’ or ‘want’ to price your product or service at? \nDiscover the many elements that make up an effective pricing strategy and the secret to finding the balance between profits and increasing market share. \nLearn how to avoid the five most common mistakes of pricing and equip yourself with the right skills and tools to achieve your business objectives. \nThen implement your new strategy with the support of a free one hour follow up mentoring session with an experienced small business mentor to help you directly apply your learnings in your business. \nBookings via Eventbrite.
URL:https://businessmountalexander.org.au/event/pricing-for-maximum-profit/
LOCATION:Town Hall\, Room 1\, Frederick Street\, Castlemaine\, 3450
CATEGORIES:Workshops
ORGANIZER;CN="Eva Parkin":MAILTO:e.parkin@mountalexander.vic.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160726T100000
DTEND;TZID=Australia/Melbourne:20160726T113000
DTSTAMP:20260605T072741
CREATED:20160701T060553Z
LAST-MODIFIED:20160701T060553Z
UID:346-1469527200-1469532600@businessmountalexander.org.au
SUMMARY:Women in Business Morning Tea
DESCRIPTION:Join us for a Women in Business morning tea at Das Kaffeehaus on Tuesday 26 July from 10am to 11.30am. A good opportunity to meet new people\, share ideas and enjoy a cuppa and a chat. All welcome!\nFor queries\, contact gen@businessmountalexander.org.au or register your interest via Facebook
URL:https://businessmountalexander.org.au/event/women-in-business-morning-tea/
LOCATION:Das Kaffeehaus\, 1-9 Walker Street\, Castlemaine
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160711T173000
DTEND;TZID=Australia/Melbourne:20160711T203000
DTSTAMP:20260605T072741
CREATED:20160421T004332Z
LAST-MODIFIED:20160701T060109Z
UID:275-1468258200-1468269000@businessmountalexander.org.au
SUMMARY:Your Business in a Digital World
DESCRIPTION:Do you feel confused\, overwhelmed or nervous about taking your business online? You have come to the right place. \nWhether starting a new business or taking an existing business online\, this short workshop will help you make informed decisions about the right online tools for your business. \nToday’s online world has evolved to include much more than a website and the speed of change can be hard to keep up with. But if you’re not online you could be missing a lot of business. \nThink of your website as the ‘anchor’ and everything else – blogs\, social media\, online advertising as serving to promote and direct people back to your website. This approach can bring digital thinking into all aspects of your business. \nTake the guess work out of finding the right support with this introductory seminar led by a digital expert with real-life small business experience. \nShare your experiences with other small business operators in your area while building your understanding of online advertising\, search engines\, websites and social media. \nThrough practical exercises and real-life examples make informed decision about the right tools for your business and learn how to bring them all together into an effective online strategy. \nPlease come and enjoy some friendly informal business networking from 5:30-6pm\, refreshments will be served. The workshop session will formally begin at 6pm. \nBookings via Eventbrite.
URL:https://businessmountalexander.org.au/event/your-business-in-a-digital-world-short-workshop/
LOCATION:Castlemaine Senior Citizens Centre\, Mechanics Lane\, Castlemaine
CATEGORIES:Workshops
ORGANIZER;CN="Eva Parkin":MAILTO:e.parkin@mountalexander.vic.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160623T170000
DTEND;TZID=Australia/Melbourne:20160623T183000
DTSTAMP:20260605T072741
CREATED:20160609T043835Z
LAST-MODIFIED:20160610T032327Z
UID:320-1466701200-1466706600@businessmountalexander.org.au
SUMMARY:Social Drinks Night
DESCRIPTION:Join Business Mount Alexander for our monthly social drinks at The Taproom on Thursday 23 June from 5pm. \nA good opportunity to meet other business folk for a casual drink and good conversation. \nNibbles provided. Drinks at bar prices. \nRegister your interest via Book via: Facebook or MeetUp \nAll welcome!
URL:https://businessmountalexander.org.au/event/social-drink-night/
LOCATION:The Taproom\, 1-9 Walker Street\, Castlemaine\, 3450\, Australia
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160615T180000
DTEND;TZID=Australia/Melbourne:20160615T190000
DTSTAMP:20260605T072741
CREATED:20160609T082314Z
LAST-MODIFIED:20160609T082314Z
UID:326-1466013600-1466017200@businessmountalexander.org.au
SUMMARY:Big Give Information Session
DESCRIPTION:Are you a local sports club\, committee or group?  Would you like to raise much needed funds for a project? Big Give is Australia’s first Community Giving Day supporting the locals to fundraise and top up their efforts with cash and prizes from our $30\,000 prize pool.  Come along to find out how Big Give works\, if Big Give is right for you and get the chance to sign up on the night. \nFind out more via www.biggive.com.au or book your attendance via Eventbrite.
URL:https://businessmountalexander.org.au/event/big-give-information-session/
LOCATION:The Goods Shed\, Kennedy Street\, Castlemaine\, Victoria\, 3450\, Australia
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160606T173000
DTEND;TZID=Australia/Melbourne:20160606T213000
DTSTAMP:20260605T072741
CREATED:20160421T004213Z
LAST-MODIFIED:20160421T004450Z
UID:274-1465234200-1465248600@businessmountalexander.org.au
SUMMARY:Financial Health Check
DESCRIPTION:Do you have a clear picture of how your business is performing financially? Knowing where to look and what to look for is simple when you know how. \nLearn to track your business finances and use the information to improve performance and viability – and you don’t need to be an accountant! \nHaving the best product or service does not automatically translate to financial success. If you struggle to understand financial reporting\, your business could be at risk. \nLearning to interpret your financial reports can highlight strengths and weaknesses of your business and give you great insights on how to improve profit. Yes\, it might sound daunting\, especially if you’re not a ‘numbers person’\, but it doesn’t have to be – and there is so much to gain. \nJoin a small number of local businesses in this 2-hour workshop that will step you through small business financials\, in simple\, easy-to-understand terms. \nYou will learn how to identify the warning signs and take a proactive approach to managing your business financials\, particularly through difficult times. \nUsing real-life examples you will develop the skills and confidence to navigate your balance sheet and profit and loss statement to assess the financial health of your business. \nWhen you get back to your business take advantage of a free on-on-one mentoring session with an experienced small business mentor who will help you put your learnings into practice. \nPlease come and enjoy some friendly and informal business networking from 5:30-6pm\, refreshments will be served. The workshop session will formally begin at 6pm.
URL:https://businessmountalexander.org.au/event/financial-health-check/
LOCATION:Ray Bradfield Room\, Frederick Street \, Castlemaine\, Victoria\, 3450\, Australia
CATEGORIES:Workshops
ORGANIZER;CN="Eva Parkin":MAILTO:e.parkin@mountalexander.vic.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160519T170000
DTEND;TZID=Australia/Melbourne:20160519T183000
DTSTAMP:20260605T072741
CREATED:20160510T070530Z
LAST-MODIFIED:20160510T070530Z
UID:299-1463677200-1463682600@businessmountalexander.org.au
SUMMARY:Social Drinks Night: Margot Wine Bar
DESCRIPTION:Each month BMA holds a social drinks night where members can catch up. \nAll Welcome!
URL:https://businessmountalexander.org.au/event/social-drinks-night-margot-wine-bar/
LOCATION:Margot Wine Bar\, 14 Hargreaves Street\, Castlemaine\, Vic\, 3450\, Australia
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160517T173000
DTEND;TZID=Australia/Melbourne:20160517T210000
DTSTAMP:20260605T072741
CREATED:20160421T003727Z
LAST-MODIFIED:20160421T003811Z
UID:269-1463506200-1463518800@businessmountalexander.org.au
SUMMARY:Develop your Online Strategy
DESCRIPTION:Learn how to develop a strategy to help grow your business through your online activities and make your products and services easy for potential customers to find. \nThis small\, interactive workshop will demystify the digital world and help bring focus and clarity to your online marketing activities. \nMost small-business owners know very well that they need a professional online presence if they want to be taken seriously. But amongst all the other urgent tasks\, this important job is often left undone. \nThe online world is rapidly evolving and today’s customers expect much more than a static promotional website. Adoption of digital technology is fast becoming a fundamental to business success. Developing content\, understanding social media and search engine optimisation are all considered complex tasks by many busy small business owners. \nLed by a digital expert with real-life small business experience\, this workshop will simplify the digital world and help you develop a framework to strategically grow your business online. \nGain relevant\, useful advice that you can apply straight away – from setting online marketing goals to content development\, social media\, search engine optimisation and analytics. \nPlease come and enjoy some friendly and informal business networking from 5:30-6pm\, refreshments will be served. The workshop will formally begin at 6pm.
URL:https://businessmountalexander.org.au/event/develop-your-online-strategy/
LOCATION:Ray Bradfield Room\, Frederick Street \, Castlemaine\, Victoria\, 3450\, Australia
CATEGORIES:Workshops
ORGANIZER;CN="Eva Parkin":MAILTO:e.parkin@mountalexander.vic.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=Australia/Melbourne:20160502T173000
DTEND;TZID=Australia/Melbourne:20160502T213000
DTSTAMP:20260605T072741
CREATED:20160421T004014Z
LAST-MODIFIED:20160421T004014Z
UID:272-1462210200-1462224600@businessmountalexander.org.au
SUMMARY:Marketing for Growth
DESCRIPTION:Already know about Marketing and now want to grow your business with new products\, services\, or markets? Learn how to refine your existing marketing strategy to expand your business opportunities. \nThis hands-on workshop will enable you to build a deeper understanding of your customers and focus your marketing strategy to grow your business. \nA dynamic Marketing strategy is the key to achieving your business growth objectives. \nLearn how to refine your existing marketing strategy to expand your business opportunities. \nWith the latest information and insights from a small business marketing expert and a suite of best-practice templates and resources\, this quality program is designed to suit business at all stages. \nUse proven frameworks to help identify new emerging opportunities and explore the range of online and offline marketing opportunities to develop the right mix for your business. \nApply the templates and resources and learn how to use research to gain a better understanding of your target market\, develop your products and services and improve your key value proposition to attract more customers. \nPlease come and enjoy some friendly and informal business networking from 5:30-6pm\, refreshments will be served. The workshop will formally begin at 6pm. This workshop will be held in the Ray Bradfield Rooms at Mount Alexander Shire Council.
URL:https://businessmountalexander.org.au/event/marketing-for-growth/
LOCATION:Ray Bradfield Room\, Frederick Street \, Castlemaine\, Victoria\, 3450\, Australia
CATEGORIES:Workshops
ORGANIZER;CN="Eva Parkin":MAILTO:e.parkin@mountalexander.vic.gov.au
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20160428T184500
DTEND;TZID=UTC:20160428T210000
DTSTAMP:20260605T072741
CREATED:20160310T172612Z
LAST-MODIFIED:20160421T065114Z
UID:206-1461869100-1461877200@businessmountalexander.org.au
SUMMARY:A Tour of The Mill
DESCRIPTION:Business Mount Alexander is kicking off its first event for the year with a tour of the refurbished Old Woollen Mill\, followed by nibbles and networking. Other small business groups to join The Mill tour include Daylesford and Hepburn Springs Business and Tourism\, Networking Bendigo\, Macedon Ranges Business Networking Group and Maldon Inc. \nThis is a fantastic opportunity to view this amazing refurbished space as a food\, artisan and vintage hub\, plus meet people in business from Castlemaine and our neighboring towns. To book online go to www.trybooking.com/LELO.  To register your interest (pay at door option) go to our event pages at MEETUP or Facebook.
URL:https://businessmountalexander.org.au/event/a-tour-of-the-mill/
LOCATION:The Mill\, 1 Walker Street\, Castlemaine\, 3450\, Australia
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20151204T180000
DTEND;TZID=UTC:20151204T200000
DTSTAMP:20260605T072741
CREATED:20151105T173317Z
LAST-MODIFIED:20151203T140514Z
UID:181-1449252000-1449259200@businessmountalexander.org.au
SUMMARY:Business and Art Forum
DESCRIPTION:Castlemaine Art Gallery\nConsidering Mount Alexander has more creative types per capita than anywhere else in Australia\, it seemed only fitting that we should organise a Business & Art forum as well as end of year drinks for BMA. \nThese kinds of forums can be the perfect way to share ideas about how local businesses can best benefit from art\, culture and event tourism in the district. With the coming of 2016 nearing ever closer it is also the perfect time to launch the third Arts Open\, a visual art festival taking place across the shire in March. \nChange of Speaker\nDue to unforeseen family reasons Charles Leski from Moss Green has had to withdraw from this evening’s Art and Business forum. In his place we have some wonderful speakers discussing Art\, Tourism and how business stands to benefit. \nPaul Northam\, Managing Curator from Latrobe University Victorian Art Centre will be discussing the importance of arts and culture to the economic profile of the City of Bendigo. \nHelen Kaptein\, ex-Cultural Programs Manager at the Australian Business Foundation will be discussing the success of business\, local government and the arts community in collaborating on projects and building a successful community around these partnerships. \nOn the evening we will also be launching the Arts Open Visual arts festival which will be occurring shire wide over the Labour day weekend. \nCastlemaine Art Gallery\nFriday December 4th\, 6pm\nConsidering Mount Alexander has more creative types per capita than anywhere else in Australia\, it seemed only fitting that we should organise a Business & Art forum as well as end of year drinks for BMA. \nThese kinds of forums can be the perfect way to share ideas about how local businesses can best benefit from art\, culture and event tourism in the district. With the coming of 2016 nearing ever closer it is also the perfect time to launch the third Arts Open\, a visual art festival taking place across the shire in March. \nKeeping us company on the night will be Castlemaine Brewing and Ice Cream Social\, both helping to keep everyone hydrated and happy. This event is free to everyone\, with drinks at bar prices and nibbles available. \nCome celebrate Christmas Castlemaine style! \n 
URL:https://businessmountalexander.org.au/event/business-art-culture/
LOCATION:Castlemaine Art Museum\, 14 Lyttleton Street\,\, Castlemaine\, Victoria\, 3450\, Australia
CATEGORIES:Forum
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=UTC:20151026T183000
DTEND;TZID=UTC:20151026T203000
DTSTAMP:20260605T072741
CREATED:20150829T142616Z
LAST-MODIFIED:20151018T173654Z
UID:135-1445884200-1445891400@businessmountalexander.org.au
SUMMARY:Business Mt. Alexander AGM
DESCRIPTION:Business Mt. Alexander will be hosting its annual AGM from 6.30pm at COHOOTS work space. \nAfter the AGM there will be a discussion by Mandy Jean a local Architect and consultant who will be talking about the history of the Castlemaine Bus Line location. After the talk there will be plenty of time for informal networking. \nJoin us on the bus into the past with local researcher and heritage advisor Mandy Jean. \nBy 1854 over 34 coach lines operated out of Castlemaine including Ah Loy’s daily service. \n \nAbout COHOOTS:\nCoworking is a space for micro businesses\, sole traders\, entrepreneurs\, small organisations and commuters to work productively in a community environment. As well as providing desk and meeting areas\, we actively connect and promote collaboration amongst people so they grow personally & business-wise.
URL:https://businessmountalexander.org.au/event/business-mt-alexander-agm/
LOCATION:CoHoots Workspace\, 40 Forest Street\, Castlemaine\, Vic\, 3450\, Australia
CATEGORIES:Forum
ATTACH;FMTTYPE=image/jpeg:https://businessmountalexander.org.au/wp-content/uploads/2014/12/CoHoots-words-copy.jpg
END:VEVENT
END:VCALENDAR